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    About SRQ

    Who we are

    SRQ was founded by Nick Clydsdale who has been an industry leader in Residential Project Marketing in South East Queensland and Northern NSW for over a decade, since moving to the Gold Coast from Sydney in 2014. In this time his team has overseen the launch and settlement of over 26 residential projects and more than $4 billion in direct retail sales – an unmatched achievement in the South East Queensland premium market space.
     

    The extensive market knowledge garnered from these campaigns allows SRQ to give clients a fine grain view of what the market is doing today but also to develop strategies ahead of time so our clients are consistently building campaigns and strategies that are leading the market.
     

    The SRQ team have driven the sales and marketing campaigns on the majority of the South East Queensland’s most iconic residential developments. Their knowledge and indepth market expertise in these campaigns has generated market leading levels of national and international reach as well as regularly resetting price benchmarks in premium residential markets.
     

    SRQ

    Our approach is based on a partnership-style of working together from the beginning to understand the drivers of the client and the ultimate outcome they are seeking to achieve.
     

    This long term, “marathon” approach to client relationships has seen over 70% of the projects we have launched in the last decade come from repeat client business.
     

    Part of this approach is based on being proactive not just when a campaign is successful but paying particular attention when things are not going to plan. Clients consistently comment that our front on approach to problem-solving is a breath of fresh air in a market where many market participants are unsure of the way forward.
     

    The SRQ central premise is to provide market-live advice to our residential developer clients to make informed decisions about their property from the inception of a project right the way through to the final settlement. Our team has the track record and market knowledge to provide the most up to date advice across each critical element of a residential development to deliver market leading outcomes for our clients, this includes advice on;

    •  Site acquisition 
    • Scheme development
    • Project branding
    • Sales strategy and execution
    • Purchaser journey nurture programme
    • Hands-on settlement services
    SRQ Project
    SRQ prides itself on being a full service project marketing sale.

    Our value-add toa developer and their project begins right in the very beginning,

    Design development expertise

    Trust accounting

    Branding and advertising campaign design and execution

    Purchaser communication across purchase and construction journey

    Sales Strategy

    Follow up sales service

    Sales suite design, buyer sales track and journey to purchase

    Enquiry management, database access

    Experienced sales team

    Contract for sale advice (car park, allocation, body corp budget review)

    Sales and marketing campaign reporting

    Sales forecasting, active campaign review and revenue growth projection

    Contract administration

    Advertising agency coordination and media buy management