First look exclusive: Coolangatta's newest apartment tower plans revealed

Brisbane developer Pyco Group is expanding its footprint in South East Queensland, and it's doing so in one of the region's best locations.

Pyco, led by Lachlan Cottee, is set to transform a prime corner block just one row back from the Kirra Beach into a 14-level tower with 97 apartments dubbed Onde Kirra.

The owner-occupier-focused developer, who is currently developing Atelier in West End and Nouveau in Albion, is creating some of the largest apartments in the neighbourhood. Of the 97 apartments proposed, 79 are three bed, while the other 18 have two bedrooms.

Pyco has amalgamated four sites, 10 and 12 Churchill Street, 17 Miles Street and 51 Winston Street, to create the 2,044 sqm site for the project, dubbed in the planning application "Kirra Beach Residences".